Finally there's proof I'm not an alien. Jennifer Van Grove at Mashable.com highlighted the Detroit Red Wings' exciting QR codes efforts in their game program here.
A few months back when Illinois State was playing at Southern Illinois, I tried to explain QR codes and how we were using them in our football game program, to a guy in the press box before kickoff. I told him all about how the two-dimensional barcode could link a static, printed page to the digital world through the use of an internet enabled phone with a camera. That's when the what-planet-did-you-come-from gleam entered his eye.
I admit that I get a little excited (and probably sound a little strange) talking about QR codes and their potential uses. Email links, embedded videos, links to Web pages, full contact information, instant phone dialing, ticket purchases and updated statistics are just a few potential applications in the print media world. My dream for all of my publications this year to include QR codes, with links to the most in-depth and up-to-date content possible. We had great success in our football game program but I didn't have space to squeeze any into the baseball media guide, where I think the need is greatest.
Ideally, QR codes could go on each player's bio page, linking to relevant videos, pictures and most importantly, updated statistics. A good portion of the numbers and information contained in the media guide is obsolete after two weeks of our four-month season.
Anyhow, its great to see that a professional team is being innovative and attempting to deliver fresh, accurate content to its fans. A big thanks goes out to Dustin Haisler, Chief Super Dude in Manor, Texas, for assisting us in our pursuit of QR knowledge and implementation.
If we're aliens, the invasion is surely just beginning.
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